In 1976 Elke Siegel, the daughter of Karl Siegel, joins the company and becomes the textile engineer. In 1988 the son Karl-Frank Siegel resumes the company management together with his sister Elke.
In 1998 cooperation partners open the first Siegel shops.
In 2009 the brand Siegel is relaunched with a new marketing concept. Emphasis is put on the symbol of quality that guarantees the best service, quality and classy designs for both, specialist dealers and customers. The logo with the golden seahorse and the cachet “Made in Germany” have advertising appeal in the press. Sales promotions further support the specialized trade.